Creativity & collaboration: how we work as a 'collective'

We work in a unique, flexible way to ensure all of our clients get the very best service, for the very best value, with the minimum amount of hassle.

At the heart of the team are co-founders Pete and David, with over 15 years experience (each) in the worlds of design and web development. Then there’s Joe, our editor and strategist, who helps out with the words.

Everyone else is hand-picked, on a project-by-project basis, from our international network of tried-and-trusted talent at the top of their game: writers, illustrators, animators, photographers, filmmakers, producers, and everything in between.

This set-up doesn’t just keep prices down – it also means that each individual project is run by the most appropriate, most passionate people. We project manage everything at our end, at no extra cost, so you can keep focussed on the work itself.

If you have a question about our capabilities, or how we might tackle your brief, please don’t hesitate to get in touch.

David Flindall

Web Developer

David is a front-end web developer who has been working in the industry for for 15 years, all the time enjoying the constantly changing technologies of the web and interpreting these into meaningful user experiences.

Pete Lewis

Design & Art Director

Pete has 15 years experience in graphic design for advertising and branding. He worked at Fallon and Lucky Generals as head of design, managing a team of up to 12 people. Over the years he has worked for numerous clients including BBC, Tate, Wellcome Trust, Sony, Twitter, Nokia and Cadburys.

Joe Hedinger

Strategist, Writer & Editor

Joe focuses on understanding how you get the right stuff, to the right people, in the right way. He started out at ad agencies Fallon and Albion, specialising in business strategy and innovation. Later, he worked at the BBC, leading research into the organisation's users, competition, and cultural context. Nowadays, he splits his time between Back to Front and working in The Book Hive, Norwich.