Camden Council are bidding to become the London Borough of Culture in 2019/20. We are now engaged in an on-going collaboration to help them develop a communication programme that showcases the area’s rich cultural heritage.
This started in July 2017, when, working to an extremely tight deadline of just one week, we created a name and full visual identity.
The initial spark for our concept came during a conversation with the Camden team’s intern: we realised that to truly portray the borough’s unique personality, we needed to celebrate the real people that live and work there. People like her.
This led to the idea of using photographic portraits. Some executions feature a single person, while others use a ‘split’ technique to bring faces together and show the diversity of Camden in just one image.
Working with the photographer we’d used on the Kalā campaign, we blended these images with simple background colours and a bold white typeface. Our eye-catching concepts, specifically designed to be versatile, are now being used across diverse media formats, including posters, print, and social media.
Moving forward, this ‘blended’ style will be used to celebrate not just the people of Camden, but it’s heritage and iconic venues, too (we’ll have ‘split’ portraits of historical figures, and local architecture – such as the Barbican, or the BT Tower). There are also plans to explore the concept using animation and illustration, to add further appeal for younger generations.