In 2016, Camden Council approached us to create the branding for Camden Sentido, part of an annual programme of events about accessibility and wellbeing. The festival tied in with the Olympics, Para Olympics, and Sao Paulo Biennale.
The snag? With a hard deadline approaching, the team needed a logo yesterday.
Working transparently and efficiently with both the Arts and Comms team, we managed to turn the work around within a week. Our solution was a visual identity built on the concepts of celebration, variety and vibrancy.
With a few minor edits, we then developed versions of the branding to play out across promotional material, print collateral, and digital platforms like social media.
“Back To Front are a trusted, considerate source, able to change and deliver quickly. Their work always receives compliments from beyond our team in the wider Council.”
Charlie Levine, Development Officer (Arts and Tourism), Camden Council