Camden Sentido

In 2016, Camden Council approached us to create the branding for Camden Sentido, part of an annual programme of events about accessibility and wellbeing. The festival tied in with the Olympics, Para Olympics, and Sao Paulo Biennale.

The snag? With a hard deadline approaching, the team needed a logo yesterday.

Working transparently and efficiently with both the Arts and Comms team, we managed to turn the work around within a week. Our solution was a visual identity built on the concepts of celebration, variety and vibrancy.

With a few minor edits, we then developed versions of the branding to play out across promotional material, print collateral, and digital platforms like social media.

“Back To Front are a trusted, considerate source, able to change and deliver quickly. Their work always receives compliments from beyond our team in the wider Council.”

Charlie Levine, Development Officer (Arts and Tourism), Camden Council

Camden Sentido
Camden Sentido
Camden Sentido
Camden Sentido

More projects:

Camden Kalā

Camden Kalā
Visual Identity & animation

View project
Camden Flux

Camden Flux
Visual Identity & animation

View project
Free For Charity

Free For Charity
Visual identity, editorial & fundraising

View project
Kinky Times

Kinky Times
Visual identity & editorial

View project
Great Brit In

Great Brit In
Visual identity & website

View project
Camden Art Collection

Camden Art Collection
Visual Identity, exhibition, film & website

View project
Freedom Brewery

Freedom Brewery
Visual Identity & Packaging Design

View project
Drum Works

Drum Works
Visual identity & website

View project
Body of Songs

Body of Songs
Logo, website & record cover

View project
Pished Fish

Pished Fish
Visual Identity & website

View project
Clockjack

Clockjack
Visual Identity & interior design

View project
One Sixty City

One Sixty City
Visual indentiy & interior design

View project
Dog-Ear

Dog-Ear
Self-initiated publication & Community Interest Company

View project
Hostelworld

Hostelworld
Visual Identity & photography guidelines

View project
WW Records

WW Records
Visual identity & record artwork

View project
Hostelbookers

Hostelbookers
Visual Identity

View project
Visual Verse

Visual Verse
Visual identity, name & website

View project
Pied à Terre

Pied à Terre
Interior Design

View project
One Sixty

One Sixty
Visual Identity & interior design

View project
Writing Club

Writing Club
Visual identity, website & new business

View project
Root & Bone

Root & Bone
Website & content management training

View project
Piccoli & Co

Piccoli & Co
Visual identity & e-commerce website

View project
epubli

epubli
Visual identity, digtial design & user experience

View project