August of 2017 saw the launch of Camden StreetMove – a whole month of free fitness events created in collaboration with the traders of Camden Market. Over 40 before- and after-work sessions were held in a completely unique workout space – the market’s converted stable block – all embracing the rich culture and diversity of the borough, and all designed to be family-friendly, with activity space for children nearby.
We created the StreetMove brand, designed the visual identity, and handled print production. Everything was crafted so it was easy to use across a number of media and merchandising formats, including tote-bags and water-bottles.
Thanks in part to our input, the StreetMove pilot programme exceeded targets for community engagement across four weeks of activity – and there are now plans to repeat the project in 2018 and beyond.