Clockjack is a chicken restaurant in Central London who are passionate about their chicken and only use ethically sourced free range birds. Their existing branding was a little cold and did not stand out in an over-saturated area with a lot of competition.
We were asked to help with the visual identity for the brand. We came up with the strapline “for the love of chicken” and brought the restaurant to life with bold colours and playful illustrations by Matt Boyce. We then extended the idea of the strapline by working with the Writing Club to insert the word ‘chicken’ into famous quotes and phrases. These were fly-posted inside the restaurant with help from Anita Gohil.