In 2007 the Barbican invited London-based musicians Ross McDouall and Jo Wills to collaborate on a samba project in an East London secondary school. Once the project was over they were left with a pile of samba drums, a group of 20 teenagers and some time to figure out what to do next. The group began making material together, inspired by the music they were listening to every day. Eight years on, the project now includes around 400 people every week at six East London schools.
Drum Works sought a new visual identity that encapsulated the collaborative nature of the project. Each shape in the logo represents a beat or a member of Drum Works, showing how a collection of random shapes and sizes can work together to make a unified, beautiful ensemble. The shapes can create an infinite number of patterns to give variety across any collateral that is required.
Once the branding was complete, Dario Ferrando worked on the digital design to bring the Drum Works website to life. The site was then built using wordpress as the content management system and the Drum Works team were provided with user manuals and training so that they could keep the site up to date.