Freedom are the UK’s original craft lager brewery. They put all of their passion, skill and time into creating the highest-quality product possible, with sustainability firmly front of mind. No compromise, no corners cut.
Sadly, their brand identity wasn’t communicating these authentic and distinctive values. Something didn’t fit, and they were getting lost in the modern beer market.
They approached for a visual refresh, but asked that we keep two things: their brewery name, and their six pointed star. Working within these restrictions, we decided that the look of the brand should reflect the handcrafted quality of their lagers. So we re-named their selection of beers and created bespoke typography for each flavour.
With the identity sorted, we went on to design everything from their beer bottles to gift boxes.
“I loved working with Back to Front. They understood what we needed and heavily researched our competitors. The whole process was well priced, quick and collaborative.”
Marketing Manager, Freedom Brewery