Wedding Shoe designer Ruth Shaw asked Back to Front to re-vamp her e-commerce site.
The challenge was to create a beautiful, visually-rich online experience without straying too far away from the existing branding. Named after her great grandmother, Ruth’s business stands for independence, luxurious embellishments, comfort and a high level of craftsmanship – these elements had to remain.
We designed and built the new site, at the same time art-directing the photography and retouching all of the images – as a direct result of our work, Ruth saw the quantity of her sales double.
“Harriet Wilde highly recommends working with Back to Front. Their creative input, design and technical support was completed to a high standard and the website was launched to schedule.”
Ruth Shaw, Director, Harriet Wilde