The rebrand targets a discerning and practical travelling audience who love the affordability and central-city benefits of hostels over hotels and B&Bs. This is summed up in the tagline ‘Just a step away’ and the footprint logo.
We worked with designer Alex Camacho to bring the new visual identity to life and motion graphics expert Dan Wise made our oscillating foot. Once the identity was complete we worked closely with the internal design teams at Hostelbookers to apply the designs to the new look site, mobile/tablet app and social media channels.
Uppercase & accented characters
Figures, Fractions etc.