The challenge was to re-brand the company in a way that targeted a discerning and practical travelling audience: those who love the affordability and central-city benefits of hostels, over more expensive, out-of-town hotels and B&Bs.
We began with the tagline “Just a step away” – which inspired the footprint logo – then moved on to the full visual identity (including our ‘oscillating foot’ motion graphics).
After this, our fresh design guidelines were applied to a new-look website, mobile app, tablet app, and social media channels – a collaborative process between us and the internal team at Hostelbookers.
Uppercase & accented characters
Figures, Fractions etc.