Hostelbookers

After the success of our brand work for Hostelworld, we worked with Lucky Generals to help build a new brand proposition and visual identity for Hostelbookers.

The challenge was to re-brand the company in a way that targeted a discerning and practical travelling audience: those who love the affordability and central-city benefits of hostels, over more expensive, out-of-town hotels and B&Bs.

We began with the tagline “Just a step away” – which inspired the footprint logo – then moved on to the full visual identity (including our ‘oscillating foot’ motion graphics).

After this, our fresh design guidelines were applied to a new-look website, mobile app, tablet app, and social media channels – a collaborative process between us and the internal team at Hostelbookers.

Hostelbookers
Hostelbookers
Hostelbookers
Hostelbookers
Hostelbookers

hostelbookers regular

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Uppercase & accented characters

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Punctuation

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Figures, Fractions etc.

Hostelbookers

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