Sean Martin was determined to turn an empty shell in North London into a successful smokehouse and bar. He knew it needed something special. So he brought us in early to build everything from the ground up: the brand, and the restaurant space.
Working together, we came up with the name One Sixty, which finds its origins in the optimum inner temperature of meat when smoking (you guessed it – 160˚F).
We then designed, art directed, sourced and produced all aspects of the restaurant, from the interior design through to the stationery, website, PR, and online marketing.
Smoke and charcoal became the uniting concepts used throughout, inspiring the use of a wood charring technique, similar to the Japanese Shou-sugi-ban method, on the inside and outside of the building. Photography played a major part, and as well as the food and space itself, we shot some of London’s top butchers to adorn the restaurant walls.
“Back to Front are a delight to work with. They communicate efficiently, in a friendly, timely manner. Working very closely means everything is tailored exactly to our needs. Extremely high standard, and great value.”
Ben Albert, Co-Founder and Manager, One Sixty