Page Against the Machine

In 2017, the staff at The Book Hive bookshop in Norwich read some research from The Reading Agency. It revealed that around two-thirds of people want to read more, with 59% saying they turn to a book in times of stress, anxiety, and illness. But sadly, 48% say they are simply too busy, or have too much of a hectic lifestyle, to read. The reason people want to read… is the reason they can’t read!

So The Book Hive decided to try and find a way to give Norwich locals the space and time to find solace in books. Together with the team from Dog-Ear (our self-initiated publication), they came up with the idea of weekly post-work quiet ‘detox reading’ sessions called ‘Page Against The Machine’. The idea is for people to treat reading like a practice – just like you’d commit to regular meditation sessions, yoga lessons, or a trip to the gym.

We went on to help The Book Hive by designing promotional posters and leaflets for the event, as well as assets to be used across Instagram, Twitter and Facebook. Everything worked within The Book Hive’s (and Dog-Ear’s) brand identity. The colour palette and typography strived for something simple, striking but calm.

At launch, the initiative gained coverage in local and industry press, and was even discussed on the BBC Radio Norfolk breakfast show. The idea received wide-spread praise on social media from publishers, literary consultants and readers. The events themselves continue to be well-attended by a diverse range of people, and The Book Hive have plans to re-invest donations back into more cushions…

Page Against the Machine
Page Against the Machine
Page Against the Machine

More projects:

Camden Is… Poetry Book

Camden Is… Poetry Book
Book Design & Project Management

View project
Jack Wood Collection

Jack Wood Collection
Branding, Photography & Web Development

View project
Look The Other Way

Look The Other Way
Branding, Web-Development & VR Experience

View project
Camden London Borough of Culture Bid

Camden London Borough of Culture Bid
Concept, Naming, Branding & Marketing

View project
Beat Magazine

Beat Magazine
Design & Web-Development

View project
Camden StreetMove

Camden StreetMove
Branding & Production

View project
Harriet Wilde

Harriet Wilde
Design, Photography & Web-Development

View project
Superiority

Superiority
Logo Design

View project
Camden Events Service

Camden Events Service
Branding

View project
The Pregnant Man

The Pregnant Man
Branding & Web Development

View project
Barnaby Barford: The Tower of Babel

Barnaby Barford: The Tower of Babel
Book Design, Production & Project Management

View project
Forward

Forward
Branding

View project
Garden Museum

Garden Museum
Web Development

View project
Del Preston Pizza

Del Preston Pizza
Branding & Illustration

View project
The Nine Dots Prize

The Nine Dots Prize
Design & Web-Development

View project
Little Kickers

Little Kickers
Branding, Animation & Marketing

View project
FanFair Alliance

FanFair Alliance
Design & Web Development

View project
Principia Space Diary

Principia Space Diary
Design & Web Development

View project
Hip Hop Hen

Hip Hop Hen
Branding, Marketing & Merchandise

View project
Camden Kalā

Camden Kalā
Naming, Branding & Animation

View project
Camden Flux

Camden Flux
Naming, Branding & Animation

View project
Free For Charity

Free For Charity
Branding, Editorial & Fundraising

View project
Kinky Times

Kinky Times
Concepting, Branding, Production & Marketing

View project
Great Brit In

Great Brit In
Concept, Branding and Web Development

View project
Camden Art Collection

Camden Art Collection
Concept, Branding, Exhibition, Film & Web Development

View project
Camden Sentido

Camden Sentido
Branding & Marketing

View project
Freedom Brewery

Freedom Brewery
Branding, Naming & Packaging

View project
Drum Works

Drum Works
Branding, Web Development, Marketing & Merchandise

View project
Body of Songs

Body of Songs
Logo, Web Development & Record Cover Design

View project
Pished Fish

Pished Fish
Branding, Web Development & Packaging

View project
Clockjack

Clockjack
Branding & Interior Design

View project
One Sixty City

One Sixty City
Branding, Interior Design & Production

View project
Dog-Ear

Dog-Ear
Self-Initiated Publication & Community Interest Company

View project
Hostelworld

Hostelworld
Branding, Photography & Marketing

View project
WW Records

WW Records
Branding & Record Cover Design

View project
Hostelbookers

Hostelbookers
Branding

View project
Visual Verse

Visual Verse
Naming, Branding & Web Development

View project
Pied à Terre

Pied à Terre
Interior Design

View project
One Sixty

One Sixty
Naming, Branding, Interior Design & Web Development

View project
Writing Club

Writing Club
Branding, Web Development & Marketing

View project
Root & Bone

Root & Bone
Design & Web Development

View project
Piccoli & Co

Piccoli & Co
Branding & Web Development

View project
epubli

epubli
Branding & User Experience Design

View project