Pished Fish

We lovingly crafted a full visual identity for this booze infused smoked salmon company based in Camberwell, London.

The owner James Eagle wanted to bring a touch of humour to the world of salmon smoking. So we used illustration to bring the fish logo to life, creating a character that can be dressed differently to depict times of the year or clues to new flavours.

For the product shoot, Joe Knowlden, head chef of First Aid Box, cooked up recipes to complement each flavour and we photographed his creations.

With the branding complete, we set to work on the digital design, using Shopify to bring the Pished Fish E-commerce website to life.

“From initial consultation, right through to completion (and beyond), Back To Front have shown creative flair, adapting their design to comply with strict Environmental Health guidelines. We now have a persona that wouldn’t have been achievable working with a traditional agency.”

James Eagle, Founder, Pished Fish

Pished Fish
Pished Fish
Pished Fish
Pished Fish
Pished Fish
Pished Fish
Pished Fish

More projects:

Camden Kalā

Camden Kalā
Visual Identity & animation

View project
Camden Flux

Camden Flux
Visual Identity & animation

View project
Free For Charity

Free For Charity
Visual identity, editorial & fundraising

View project
Kinky Times

Kinky Times
Visual identity & editorial

View project
Great Brit In

Great Brit In
Visual identity & website

View project
Camden Art Collection

Camden Art Collection
Visual Identity, exhibition, film & website

View project
Camden Sentido

Camden Sentido
Visual Identity

View project
Freedom Brewery

Freedom Brewery
Visual Identity & Packaging Design

View project
Drum Works

Drum Works
Visual identity & website

View project
Body of Songs

Body of Songs
Logo, website & record cover

View project
Clockjack

Clockjack
Visual Identity & interior design

View project
One Sixty City

One Sixty City
Visual indentiy & interior design

View project
Dog-Ear

Dog-Ear
Self-initiated publication & Community Interest Company

View project
Hostelworld

Hostelworld
Visual Identity & photography guidelines

View project
WW Records

WW Records
Visual identity & record artwork

View project
Hostelbookers

Hostelbookers
Visual Identity

View project
Visual Verse

Visual Verse
Visual identity, name & website

View project
Pied à Terre

Pied à Terre
Interior Design

View project
One Sixty

One Sixty
Visual Identity & interior design

View project
Writing Club

Writing Club
Visual identity, website & new business

View project
Root & Bone

Root & Bone
Website & content management training

View project
Piccoli & Co

Piccoli & Co
Visual identity & e-commerce website

View project
epubli

epubli
Visual identity, digtial design & user experience

View project