Pished Fish

We lovingly crafted a full visual identity for this booze infused smoked salmon company based in Camberwell, London.

The owner James Eagle wanted to bring a touch of humour to the world of salmon smoking. So we used illustration to bring the fish logo to life, creating a character that can be dressed differently to depict times of the year or clues to new flavours.

For the product shoot, Joe Knowlden, head chef of First Aid Box, cooked up recipes to complement each flavour and we photographed his creations.

With the branding complete, we set to work on the digital design, using Shopify to bring the Pished Fish E-commerce website to life.

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“From initial consultation, right through to completion (and beyond), Back To Front have shown creative flair, adapting their design to comply with strict Environmental Health guidelines. We now have a persona that wouldn’t have been achievable working with a traditional agency.”

James Eagle, Founder, Pished Fish