Reading Hack

The Reading Agency commissioned Back to Front to provide design support to the ‘Reading Hack‘: a volunteer programme designed for young people (aged 13-24) that re-positions reading as a way to gain new skills and experience.

They needed something that balanced eye-catching design (able to engage the target audience across a library or a school hall) with visuals that could carry lots of info (like how, when and where to get involved). Other key considerations were language (posters need to be in both English and Welsh), accessibility (the designs needed to work for people from diverse cultural and socioeconomic backgrounds, as well as those with low reading levels), and versatility (not only did the designs need to work across posters, bookmarks, and social media – they also needed to be customisable to the specific recruitment needs of libraries, schools and other youth spaces).

Our first step was to run a workshop with ten of their youth volunteers – to pick apart and collaboratively re-write the brief to ensure our strategy and designs would reflect their preferences. This led to the idea of highlighting the reasons why people choose to volunteer – putting these tangible benefits at the front and centre of our design.

Working with a young intern to fine-tune our concepts, we then went on to develop a full campaign for digital and print (including posters, bookmarks and social media assets).

We’re very chuffed that our work is now being used in thousands of youth spaces across the UK, and (according to recent research) is playing its small part in helping young people feel happier, more confident and better connected to their community.

“We were hugely impressed with the way the team at Back to Front worked with our panel of young designers; they really listened to the young people’s ideas and responded with a series of creative and imaginative interpretations. We would definitely work with Back to Front again in the future.”

Megan Graham, Assistant Programme Manager for Young People,The Reading Agency

Reading Hack
Reading Hack
Reading Hack

Like this project? After something similar?

Drop us an email Call us for a chat

More projects:

Drunken Chorus

Drunken Chorus
Event Branding & Marketing

View project
Mars Diary

Mars Diary
Design & Web-Development

View project
Camden Vox

Camden Vox
Branding

View project
Camden Is… Poetry Book

Camden Is… Poetry Book
Book Design & Project Management

View project
British Red Cross – Little Heroes

British Red Cross – Little Heroes
Branding & Character Development

View project
Jack Wood Collection

Jack Wood Collection
Branding, Photography & Web Development

View project
Look The Other Way

Look The Other Way
Branding, Web-Development & VR Experience

View project
Camden London Borough of Culture Bid

Camden London Borough of Culture Bid
Concept, Naming, Branding & Marketing

View project
Beat Magazine

Beat Magazine
Design & Web-Development

View project
Camden StreetMove

Camden StreetMove
Branding & Production

View project
Harriet Wilde

Harriet Wilde
Design, Photography & Web-Development

View project
Page Against the Machine

Page Against the Machine
Branding & Marketing

View project
Camden Events Service

Camden Events Service
Branding

View project
Forward

Forward
Branding

View project
The Pregnant Man

The Pregnant Man
Branding & Web Development

View project
Garden Museum

Garden Museum
Web Development

View project
Barnaby Barford: The Tower of Babel

Barnaby Barford: The Tower of Babel
Book Design, Production & Project Management

View project
Del Preston Pizza

Del Preston Pizza
Branding & Illustration

View project
The Nine Dots Prize

The Nine Dots Prize
Design & Web-Development

View project
Little Kickers

Little Kickers
Branding, Animation & Marketing

View project
FanFair Alliance

FanFair Alliance
Design & Web Development

View project
Principia Space Diary

Principia Space Diary
Design & Web Development

View project
Hip Hop Hen

Hip Hop Hen
Branding, Marketing & Merchandise

View project
Camden Kalā

Camden Kalā
Naming, Branding & Animation

View project
Camden Flux

Camden Flux
Naming, Branding & Animation

View project
Free For Charity

Free For Charity
Branding, Editorial & Fundraising

View project
Kinky Times

Kinky Times
Concepting, Branding, Production & Marketing

View project
Camden Art Collection

Camden Art Collection
Concept, Branding, Exhibition, Film & Web Development

View project
Camden Sentido

Camden Sentido
Branding & Marketing

View project
Freedom Brewery

Freedom Brewery
Branding, Naming & Packaging

View project
Drum Works

Drum Works
Branding, Web Development, Marketing & Merchandise

View project
Body of Songs

Body of Songs
Logo, Web Development & Record Cover Design

View project
Pished Fish

Pished Fish
Branding, Web Development & Packaging

View project
Clockjack

Clockjack
Branding & Interior Design

View project
One Sixty City

One Sixty City
Branding, Interior Design & Production

View project
Dog-Ear

Dog-Ear
Self-Initiated Publication & Community Interest Company

View project
Hostelworld

Hostelworld
Branding, Photography & Marketing

View project
WW Records

WW Records
Branding & Record Cover Design

View project
Hostelbookers

Hostelbookers
Branding

View project
Visual Verse

Visual Verse
Naming, Branding & Web Development

View project
One Sixty

One Sixty
Naming, Branding, Interior Design & Web Development

View project
Writing Club

Writing Club
Branding, Web Development & Marketing

View project
Root & Bone

Root & Bone
Design & Web Development

View project
Piccoli & Co

Piccoli & Co
Branding & Web Development

View project
epubli

epubli
Branding & User Experience Design

View project