Back Chat #7

Catherine Moore

September 4, 2018

Catherine Moore is Founder of Moore & Moore Living, a mindful coaching practice that focusses onย Connected Lifestyle Design. She helps peopleย learn how to cultivate an individualised, connected lifestyle that serves a meaningful and fulfilling life experience. A Senior BABCP accredited Cognitive Behavioural Therapist (CBT) with advanced contextual training, she started out in the NHS, but decided to start her own practice after being inspired by innovations and developments in the online delivery of therapy. She’s also an associate tutor in CBT at the University of East Anglia, and digital CBT with IESO.

01/08/2018, 14:59 - Catherine Moore:

Howdy Joe! Ready when you are ๐Ÿ‘

01/08/2018, 15:00 - BTF:

Howdy! Righty-ho. Let’s get cracking (and remember – gifs, pictures, links, emojis…anything goes in this chat!)

01/08/2018, 15:01 - Catherine Moore:

Loves a good gif

01/08/2018, 15:01 - BTF:

So – to start, can you tell us a little bit about yourself… what do you do for a living, on the side, and for fun?

01/08/2018, 15:06 - Catherine Moore:

I am one half of Moore & Moore Living with Jonathan my husband, we are healthy lifestyle business which includes cutting edge therapy.
I also work at UEA [University of East Anglia] as a clinical supervisor on the post grad CBT course.
For fun, gardening, yoga, reading, being in nature and hanging with our cat Basil. I’ve more recently started a bit of Sunday painting with Jonathan

01/08/2018, 15:08 - Catherine Moore:

01/08/2018, 15:09 - Catherine Moore:

Sunday fun in Blickling. Post walk pre-roast snoozing with Basil ๐Ÿ˜ป [Post-chat editor’s note: Catherine and Jonathan are lucky enough to live in the grounds of the National Trust’s Blickling Estate!]

01/08/2018, 15:10 - BTF:

Hehe Basil looks like a mighty fine chap! ๐Ÿ˜

01/08/2018, 15:10 - Catherine Moore:

01/08/2018, 15:10 - BTF:

Quality! First?!

01/08/2018, 15:11 - Catherine Moore:

Oh he is! The epitome of self-compassion ๐Ÿ˜‰

01/08/2018, 15:11 - Catherine Moore:

Jonathan loves a Sunday painting sesh but I usually watch so last week I got involved ๐Ÿ˜…

01/08/2018, 15:12 - BTF:

We are very impressed!

01/08/2018, 15:12 - BTF:

Jonathan better watch out – another budding artist on the rise…

01/08/2018, 15:12 - Catherine Moore:

Aw! Thanks ๐Ÿ˜

01/08/2018, 15:13 - BTF:

So – can you tell us a little bit more about your healthy lifestyle business? What does that entail?

01/08/2018, 15:13 - Catherine Moore:


01/08/2018, 15:15 - Catherine Moore:

Our philosophy is Connected Lifestyle Design using Mindfulness, Compassion and Creativity. These 3 streams offer anyone interested in cultivating greater contact to these areas in everyday life an opportunity to learn and practice how to do so.

01/08/2018, 15:17 - Catherine Moore:

This is a way of life that is born out of a passion for generating meaningful and lasting interactions and connections. It is heavily influenced by my training in Functional Analytic Psychotherapy (FAP) and my personal wish to expand this to the general public.

01/08/2018, 15:19 - Catherine Moore:

Life is hard and society promotes a lot of suffering in its “doing” mode of worthiness and “success” which increases isolation, chronic health problems and unhappiness.

01/08/2018, 15:20 - Catherine Moore:

We want to do our bit for the community. Share our skills and gifts in doing so with a scientific background and a creative approach for modern living.

01/08/2018, 15:22 - BTF:

What a wonderful philosophy and mission – and more important than ever in our increasingly digitised and social-media-swayed society. Has this always been a passion of yours? What led you to form your own business?

01/08/2018, 15:22 - Catherine Moore:

01/08/2018, 15:23 - Catherine Moore:

I had the pleasure of training and being mentored by Mavis. She is a huge inspiration and all their work they do at their research centre.

01/08/2018, 15:25 - Catherine Moore:

Yes, my passion to do this started forming about 6yrs ago when living in London and having a small practice along side my NHS work. Many conversations and guidance later my model of CLD came to life.

01/08/2018, 15:27 - Catherine Moore:

I always planned to have a full-time practice to expand in this lifestyle component beyond my therapy practice as prevention is a huge passion for me. I missed clinical practice after a short spell in fulltime academia which lead to a huge values decision and leap of faith and here we are.

01/08/2018, 15:29 - Catherine Moore:

Jonathan is on board part-time too which means that we are very much a creative duo at Moore & Moore Living.

01/08/2018, 15:29 - Catherine Moore:

01/08/2018, 15:30 - Catherine Moore:

This is us! Our first newsletter cover ๐Ÿ˜‰

01/08/2018, 15:30 - BTF:


01/08/2018, 15:30 - Catherine Moore:

01/08/2018, 15:30 - Catherine Moore:

This is our office and therapy practice space ๐Ÿ˜

01/08/2018, 15:31 - BTF:

Beautiful! ๐Ÿคฉ

01/08/2018, 15:31 - Catherine Moore:

Thank you! A space designed with ๐Ÿ’›

01/08/2018, 15:32 - BTF:

The ๐Ÿ’› is clear!

01/08/2018, 15:32 - Catherine Moore:


01/08/2018, 15:34 - BTF:

This may be a hard question to answer specifically due to patient confidentiality – perhaps it can be answered thematically? – but what are you working on at the moment that you are finding particularly inspiring, or feel is particularly important?

01/08/2018, 15:41 - Catherine Moore:

There are two streams to the business, one is the Connected Lifestyle Design and the other is the psychotherapy. They inform each other as underlying principles are consistent. I am very much inspired by both.
In CBT psychotherapy practice I am hugely inspired about offering contextual psychological treatment advances including Compassion Focused Therapy, being able to offer this to the local population at Elm Hill and my online client group internationally.
The lifestyle stream is very innovative and has not been done in this way before which is deeply meaningful personally and professionally. We are currently writing our first book content after our ebook came out recently. This is really exciting and nerve wracking in equal measure

01/08/2018, 15:48 - Catherine Moore:

01/08/2018, 15:52 - Catherine Moore:

We are also loving working on our monthly newsletter which launched this month and interviewing guest feature for our quarterly blog posts. We recently had Ella Mills from Deliciously Ella And Denai Moore singer songwriter from East London.

01/08/2018, 15:55 - Catherine Moore:

01/08/2018, 15:55 - Catherine Moore:

If you wanna have a wee read ๐Ÿ‘

01/08/2018, 15:56 - BTF:

Wowzers! What incredible interviewees! ๐Ÿ˜ฎ๐Ÿ˜ฎ๐Ÿ˜ฎ

01/08/2018, 15:57 - BTF:

And congratulations on the book. Brilliant!

01/08/2018, 15:57 - Catherine Moore:

Thank you ๐Ÿ’›

01/08/2018, 15:58 - BTF:

We’ve already signed up to the newsletter by the way (and anyone reading this – do the same!)

01/08/2018, 15:58 - Catherine Moore:

Awe! Amazing. Hope you enjoyed it and found it useful ๐Ÿ˜

01/08/2018, 16:00 - BTF:

Definitely! It’s fab. And made me feel very ๐Ÿ˜Œ

01/08/2018, 16:01 - BTF:

Your business, and its blend of two related but different fields, sounds truly innovative and different. Do you think it is, partly, a product of its time? Are attitudes towards this kind of thing shifting? And if so, how?

01/08/2018, 16:02 - Catherine Moore:

So glad to hear that.

01/08/2018, 16:03 - BTF:

(The ebook is so well written – really approachable)

01/08/2018, 16:04 - BTF:

(With great, simple, practical tips – really love it)

01/08/2018, 16:09 - Catherine Moore:

Absolutely. We are bamboozled with stimulation. We are facing a huge shift for individuals and communities wanting to have a balanced way of living a meaningful life and, at it’s core, opportunities for meaningful interactions, conversations and relationships that matter. Knowing what that balance would look like, how to cultivate it and maintain it is so crucial for all our wellbeing. That’s where we come in ๐Ÿ˜. We live and breathe this stuff ourselves. And work at it everyday.

01/08/2018, 16:11 - Catherine Moore:

People are much more open to thinking about themselves and asking for help these days. Often way ahead of crisis occurring which is awesome. People are learning that self-care is not selfish.

01/08/2018, 16:12 - Catherine Moore:

Thank you so much for the feedback on the ebook. Norridge ( helped with the beautiful design

01/08/2018, 16:14 - Catherine Moore:

Anyone who wants to sign up for the newsletter can get the free ebook via the website homepage

01/08/2018, 16:15 - Catherine Moore:

01/08/2018, 16:19 - BTF:

Ah, Norridge! A wonderful project / small business for readers to check out on instagram

01/08/2018, 16:19 - BTF:

Interestingly, a collaborator also interested in elements of mindfulness

01/08/2018, 16:20 - BTF:

It really is wonderful how you and jonathan practice what you preach. This really sets you apart from other businesses in the sector – it’s so clear and as a result very infectious.

01/08/2018, 16:21 - Catherine Moore:

Yes! Rowan and Liv are a wonderful duo that we love to support and collaborate with. Consistency of values is key for everyone we work with or feature.

01/08/2018, 16:25 - Catherine Moore:

Ah that’s very heart warming to hear. Everything we create and promote is stuff we believe in and practice ourselves. We by no means are life experts lol but we are committed and want to share this with anyone interested in cultivating their own version of what connected lifestyle design looks for them. It’s a deeply rewarding and connecting process for us both.

01/08/2018, 16:30 - BTF:

It is wonderful how society is shifting towards an environment where people can have a more open and honest conversation about themselves – with themselve or with others. And consistency of values – what a wonderful idea! Sadly very rare in other businesses – and often in so called ‘disruptive’ modern work practices. Really encouraging to hear how you (and others) are doing things differently! But to think at the opposite end of things now – what do you think are the biggest challenges facing you, your work or your business?

01/08/2018, 16:38 - Catherine Moore:

Our biggest learning process at the moment is pacing ourselves both personally and professionally so that we maintain meaningful connection to the process of how we and the business grow together. It’s an evolving process and so embracing the uncertainty of it all is key and coming back to the present time. Balance, flexibility and also taking those risks when it’s important. Equally also knowing when to say no or turn things down because the time is not right.

01/08/2018, 16:50 - BTF:

You should write another book all about how to mindfully start your own business!

01/08/2018, 16:50 - Catherine Moore:

Lol ๐Ÿ˜.

01/08/2018, 16:51 - BTF:

These thoughts wpuld also apply to freelancers – they face similar chllenges

01/08/2018, 16:51 - Catherine Moore:

Maybe one day!

01/08/2018, 16:51 - BTF:

Are you turning to other sources of advice on these matters? Do any other individuals or businesses provide inspiration or guidance?

01/08/2018, 16:54 - Catherine Moore:

Loads. I work with an awesome coach called Kayte Ferris better known as Simple and Season, podcasts are amazing, clinical supervisors, psychology peers/mentors, clients, books, nature, family, friends and other inspiring independent businesses like yourselves ๐Ÿ˜‰

01/08/2018, 16:56 - Catherine Moore:

Art, architecture, magazines, poetry, nature..So love to learn from where ever we can. Always growing, always learning.

01/08/2018, 16:57 - Catherine Moore:

So much!

01/08/2018, 16:57 - BTF:

Excellent! This gives us lots to explore ๐Ÿ˜‰

01/08/2018, 16:58 - Catherine Moore:

Equally tho quiet moments are very inspiring ๐Ÿ˜. The slowing down, breathing, connecting with others, just being.

01/08/2018, 16:58 - Catherine Moore:

There a beautiful sound in silence ๐Ÿ’›

01/08/2018, 16:58 - BTF:

Hugely important, and very easy to forget. We’re noticed a big upsurge in literature around this topic.

01/08/2018, 16:59 - BTF:

Its lovely to hear how varied and cross-discipline your spurces of ideas are.

01/08/2018, 16:59 - Catherine Moore:

Thank you! Open mind, open heart ๐ŸŒป

01/08/2018, 16:59 - BTF:

A good writer for you to check out would be Wendell Berry. His poetry in particular – ‘in the peace of wild things’

01/08/2018, 17:00 - Catherine Moore:

Oh cool, we will definitely have a look. It sounds familiar. John O’Donohue continues to be a huge inspiration for me.

01/08/2018, 17:00 - Catherine Moore:

Thank you for that! ๐Ÿ‘

01/08/2018, 17:01 - BTF:

No problem! Speaking of inspiration – outside of your own work, and that of the individuals / businesses we’ve already chatted about – is there any recent arts / social / charitable project that you’ve been particularly excited or moved by?

01/08/2018, 17:03 - Catherine Moore:

On a local level these guys OMG!

01/08/2018, 17:04 - Catherine Moore:

How valuable is their work.

01/08/2018, 17:09 - Catherine Moore:

Also the young girl who has been putting up lots of notes on popular suicide bridges which is saving lots of lives. Can’t recall her name. Really awesome.

01/08/2018, 17:09 - Catherine Moore:

The plastic free shop coming to Norwich ๐Ÿ˜

01/08/2018, 17:11 - Catherine Moore:

I just love to watch the amazing National Trust volunteers around Blicking estate. How they give their time, are so passionate about the space and how they work so well together as a team.

01/08/2018, 17:15 - Catherine Moore:

Excited for this Irish duo’s next release

01/08/2018, 17:15 - Catherine Moore:

Attending a Page Against the Machine Evening

01/08/2018, 17:17 - Catherine Moore:

Caleb Femi ๐Ÿ’›

01/08/2018, 17:18 - Catherine Moore:

So many to choose

01/08/2018, 17:20 - Catherine Moore:

01/08/2018, 17:22 - Catherine Moore:

01/08/2018, 17:23 - Catherine Moore:

Lovely to see site specific work in this part of the world which challenges how we look at our local environment and relationship with books ๐Ÿ‘

02/08/2018, 08:25 - BTF:

Morning! Sorry for th delay in replying, I was actually hosting a Page Against The Machine event at the shop – phones off!

02/08/2018, 08:25 - BTF:

Hopefully you have a few minutes today to finish our chat – but no rush at all!

02/08/2018, 08:25 - BTF:

What a great selection of links and ideas โœจโœจโœจ

02/08/2018, 08:26 - BTF:

You may be interested to read our previous Back Chat with Alice Lee, an illustrator who has collaborated with little lifts!

02/08/2018, 08:26 - BTF:

(Who are fantastic, yes!)

02/08/2018, 08:28 - BTF:

I had not heard about the little notes on bridges. That’s so moving. If you find a link to any news about it, please share! Another example of how simple communication can make a profound, profound difference.

02/08/2018, 08:29 - BTF:

Thanks for sharing all this. We’ve got one last little question for you…

02/08/2018, 08:29 - BTF:

What’s the best bit of advice you’ve ever been given?

02/08/2018, 08:58 - Catherine Moore:

No worries at all. Oh I would love. We are fans of Alice Lee and I have one of her little pins on my coat. Her work is awesome.
The girls name is Paige Hunter. Here is the link to her story

The best advice I was ever given was during a silent compassion retreat at Gaia House Bhuddist Meditation Retreat Centre in Devon about 7yrs ago. As part of the stay my cleaning duties were allocated in the long stay (months to year) retreat quarters and so not breaking their silence as I cleaned was a pretty big deal. Anyway, I was having thoughts like “jeees I paid all this money to clean toilets, I don’t even like cleaning my own toilet let alone others etc”. The guy who escorted me over to where I needed to be looked into my eyes before he left and said “whatever you do, do it with love” and left. Well long story short, I never cleaned toilets with so much love in all my life ๐Ÿ˜‚ and amazingly it has stayed with me in such a transformative way since. I met my friends in London when I got off the train for a drink (as you do) and they all thought I was a bit mad and laughed. It’s fair to say the Dharma came back with me. I am not a practicing Bhuddist but definitely try and live to a lot of it’s philosophies. Tara Brach is a wonderful Psychologist, author and founder of the Washington Insight Meditation Centre. She offers amazingly talks and guided meditations on her website freely.

02/08/2018, 08:59 - Catherine Moore:

Where can I access the previous Back Chats?

02/08/2018, 09:28 - BTF:

What a lovely little story about loos! (And a lot more than loos, obviously).ย Such a simple but powerful mantra. I do think that if you find yourself in a job where you can honestly say that to yourself throughout the day, you are very lucky indeed (and shpuld try not to forget it). Though your anecdote does show that even if you dislike the job a lot, this mantra can flip your perspective and provide some unexpected motivation / fulfilment. Thank you – we shall keep that in mind!

02/08/2018, 09:30 - BTF:

As for the excellent Alice – we’re so glad you’re a fan! You can see her back chat here:

02/08/2018, 09:38 - BTF:

Actually, tiny quick follow up question – partly inspired by your loo story – what kind of person comes to you at moore & moore living looking for advice? Do they tend towards a certain sector, age or demographic? Are there trends in the kind of things they are grappling with – careers, relationships, etc? Sorry, quite a big little question to round off with, actually…

02/08/2018, 11:02 - Catherine Moore:

Lovely! I will check it out thanks.

02/08/2018, 11:13 - Catherine Moore:

Our clients come from various referral pathways and presenting problems. Difficulties can range from stress and feeling disconnected/unsatisfied or lost with life direction to a range of clinical disorders which can be moderate to severe within the Depression to Anxiety spectrum including PTSD and trauma. I treat mainly adults and a small caseload of adolescents. I specialise in the treatment of Obsessive Compulsive Disorder (OCD) and Body Dysmorphic Disorder (BDD) and Depression after working in the Priory Hospital in North London with BDD expert Dr. David Veale.
We are forward thinking and perhaps more creative therapy practice space which attracts alot of creative’s.
Online work is really varied from one off brief coaching sessions to supporting clients to get out of the house to eventually make it to session. It also includes very busy city folk who carry alot of responsibility and leadership in their industries who want to flexibility of therapy to support their already stressful schedule.

02/08/2018, 11:14 - Catherine Moore:

In terms of trends, people are very stressed, very busy, very disconnected, very anxiety and unhappy and grappling to find a purpose and balance to it all.

02/08/2018, 11:16 - Catherine Moore:

Kids are very stressed and very busy and struggle with their identity and an ability to relax. Teen Breathe is a fantastic teen resource ๐Ÿ‘.

02/08/2018, 11:17 - Catherine Moore:

I hear the same phrase several times a week, “what I just don’t have is the time and I just want to be able to slow down and relax”. People long to be at peace with oneself and where they are in in their life even if it’s stressful or painful or exciting.

02/08/2018, 11:18 - Catherine Moore:

Time is a constant pressure for many.

02/08/2018, 11:23 - BTF:

Time does seem to be our most precious resource nowadays – despite all our devices supposedly helping us with all our tasks! I am reading a fascinating book at the moment – ‘Against Creativity’ by Oli Mould. It isnt a rant against art or anything – instead, it casts a critical eye over modern work practices, particularly those claiming to be innovative and flexible – as they often blurs the lines between work and personal time, and – hey presto! – our time seems evermore squeezed… Thank you for answering that huge question right at the end of the chat – I suddenly wondered and threw in quite a task for you there… But it really is fascinating to hear about all the vital work you are doing. Such a variety of clients, all equally important.

02/08/2018, 11:24 - BTF:

That brings us to the end of the back chat! THANK YOU ๐Ÿ˜Œ It has been really enlightening

02/08/2018, 11:26 - Catherine Moore:

Absolute pleasure and it has been lovely talking with you. Thank you for the lovely resources too. Have a great day! ๐Ÿ’›

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