Every year, Camden Council puts on an exhibition of its Art Collection: 1,000 items, dating from the 1950s to 1980s, including paintings, sculptures and works on paper.
The Camden team approached us with a unique challenge – to curate the annual exhibition, but at the same time refresh the collection’s visual identity and re-imagine its online archive (which was functioning too much like a dry, impenetrable database).
Our creative catalyst came in the form of the anecdotes of artist Jonathan Murphy, who had been looking after the collection for eight years. His unique insight provided a personal interpretation of each piece of art – and these stories formed the structure of our exhibition (including films projected into the space, and writing workshops that invited visitors to make up their own tales about the art collection).
Murphy’s infectious storytelling and curious attitude also inspired an elegant solution to housing the vast collection online: a simple, visual and accessibility-friendly Tumblr website designed for scrolling, exploring, and getting lost in imagination.
“Back to Front are able to provide creative answers to difficult questions, and inspire the people and organisations we work with.”
Charlie Levine, Development Officer (Arts and Tourism), Camden Council