Camden Council put forward a bid to become the London Borough of Culture in 2019/20. We engaged in an on-going collaboration to help them develop a communication programme that showcased the area’s rich cultural heritage. This started in July 2017, when, working to an extremely tight deadline of just one week, we created a name and full visual identity for the campaign: ‘Camden Is…’
One project in the bid saw us designing and producing a poetry book by Polarbear, celebrating Camden’s key cultural locations, and highlighting the keywords that locals use to describe these venues. This wonderfully open and collaborative project was co-created with the people of Camden – the council ran a number of workshops to explore how people felt about the borough. Using the notes and transcripts from these workshops, Polarbear crafted a poem, which we then brought to life across a number of colour pages featuring illustrations of Camden’s iconic architecture. The beautifully produced book was then given back to the people of Camden, completing the circle – using literature to engage people with local culture, and local culture to engage people with literature.
As a direct result of our involvement in this project and the bid, Camden Council secured the Mayor of London’s Exemplar Cultural Impact Award (worth £250,000).