After 10 years of using drumming to inspire over 1,000 young people creatively, Drum Works had become a hugely successful programme. So it was decided that the project should spin-out from the Barbican, and become a Community Interest Company with its own identity.
We helped the team develop a new brand that encapsulated the collaborative nature of the project. Each shape in the logo represents an individual beat, or a member of Drum Works – showing how a collection of random shapes and sizes can work together to make a unified, beautiful ensemble.
The shapes can create an infinite number of patterns to give variety across stationery, marketing, merchandise and more. We went on to build the Drum Works website, and once the project was complete, we provided the Drum Works team with guidelines, training and user manuals.
“Back to Front are a pleasure to work with. They took time to get to know our organisation, and I was impressed with their compassion. The young people we work with are proud to be associated with their artwork.”
Managing Director, Drum Works