‘A Bit of a Do’
Drunken Chorus is a registered charity based in London. They create contemporary theatre that explores what it means to live in modern society and how we, as human beings, make sense of the world. Their brilliant work tours the UK and abroad.
In 2018, they needed a hand coming up with the look and feel for a new, three-day mini-festival called ‘A Bit of A Do’ (a partnership with Arts Council England and Croydon Council). We were chuffed to be awarded the work after sharing some of our previous case-studies with their team.
While Chris and Sheena of Drunken Chorus were looking for something with a fun, disco vibe, they were very conscious of accessibility – a large number of the target audience for the festival are Deaf, autistic, dyslexic, or disabled (as many of the acts involved in the festival are those with disabilities, too).
Back to Front’s solution closely followed official government accessibility guidelines, including the avoidance of serif fonts. We used accessible colour palettes and layouts without compromising on a sense of ‘artiness’, energy and challenge (the festival included dance, theatre and cabaret, after all!)
We then went on to apply this visual identity across a number of marketing assets – including a poster, flyers, a vinyl banner and social media marketing. Working with Drunken Chorus, we complimented the simple, clear design with short and snappy copy, allowing us to fit a lot of key information (e.g. times, location, entry fee…) into limited space.