This virtual-reality installation gave visitors a chance to see the world through the eyes of a homeless person.
A headset provided them with a truly immersive virtual reality experience, challenging the general public by having them trade places – even for a brief moment – with a rough sleeper. In this way, they saw what it looks like to be isolated, and what it feels like to be vulnerable.
Responses to the piece are being used in a film designed to generate awareness of the issue of homelessness, and to help fundraise for The Passage, a London-based homelessness charity.
Back to Front named the project, created the brand, made the website, assisted with the creation of the VR experience, and even featured personally in the promotional photography.
“Back To Front were an absolute pleasure to work with, and I’d highly recommend them for any branding or web project.”
Simon Waller, Film Director